Brochure, Australia’s Vacation Centre, 1969

During the 1960s there was a big push for greater promotion of Port Macquarie as a tourist town but there was one small hurdle – money. In 1969 the public were asked for their suggestions on how to best promote the town. One contributor suggested full page colour advertisements in magazines with tourist operators funding the cost because ‘you’ve got to spend a quid to get a quid’.