Souvenirs are keepsakes, usually purchased as a memento of a visit or a reminder of a place. Many Port Macquarie businesses sold souvenirs and postcards to tourists. Some, like this one, featured reproduced black and white photographic views while others featured colourful artist representations of Port Macquarie’s landmarks and landscapes. Not everyone owned a camera to take their own photographs, making the option to purchase a postcard or pictorial souvenir more important.